New research from Maryland Smith’s Ali Faraji-Rad finds that many individuals actively attempt to financial institution their happiness so they can draw on it later to deal with a tragic event. In a brand new Journal of Marketing special concern, “New Technologies in Marketing,” Maryland Smith’s Michel Wedel co-authors an editorial that outlines how teachers can assist marketers to ship data-driven progress. As the world struggles to comprise the spread of COVID-19, many international locations grapple with the chance of imposing more lockdown measures, like those widely used in the spring of 2020.

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