Assembling a team of creative professionals can be a difficult undertaking for modern businesses. In a world where digital presence is nearly constant, there is immense pressure to keep up with a fast-paced, social media-driven environment.

To help you navigate this process successfully, here are six key steps that will guide you in building your creative team.

Establish the Scope of Your Creative Work

Before embarking on your quest for new talent, it is crucial to define the goals you wish to achieve and the path you plan to take to attain them. Successful teams have a clear sense of purpose that keeps them focused and on track. To effectively define the scope of your creative work, consider the following questions:

• What specific goals do I aim to achieve with this team?
• What is the allocated budget for this endeavor?
• Which individuals are currently available to initiate the team-building process?

When it comes to looking after your employees, there are different ways in which you can show your appreciation and help keep your employees happy. In small businesses, often the power of providing an employee benefits package can be overlooked. Not offering employee benefits means that there are fewer costs for you in the short term, but if you look at the long-term effects, you could well be hindering business growth, rather than helping.

Around 69% of employees revealed that they were more likely to stay with an employer that offers a good benefits package, with 68% saying that they were more likely to take a job if an employer offered a good benefits package. If you’ve been thinking about creating an employee benefits package, let’s take a look at some of the different things you can include.

Health and Wellbeing Benefits

On the whole, we’re becoming more focused on …

With more startup businesses than ever, it is now harder than ever to stay unique and differentiate from your competitors. Branding is one such method that enables you to do this. Many often overlook branding and pay no real attention to it, but this hinders growth before you even start. The thing about branding is that you need to tailor your business around your brand, and not your brand over your business as this isn’t going to work. You first need to understand your audiences, know what they want and then you can create a brand that your audience resonates with. Get branding done right the first time as if you don’t you may need to rebrand which can result in clients losing trust and moving away from you. In this article, we will go through some of the biggest branding mistakes to avoid so you don’t have to rebrand …

Many people are against the idea of investing your retirement fund in equities. This mainly concerns how a person’s stomach for risk in their investments could change over the years. You have less to lose when you are young, and equity investments might suit you best. But once you hit retirement, your primary source of income usually stops. So then, putting whatever corpus you have in a high-risk investment option is usually frowned upon. But what about using equities to build your retirement fund. That is a whole different story, and it could be the most beneficial way to build a retirement fund. Let us dig deeper and examine the same. 

Importance of building a retirement fund

Retirement is a time when you need a lot of peace. While many factors could contribute to the same, there is no doubt that financial health is the main element. What ensures your …

Did someone say road tripping on a budget?!

Yes, they did.

With the cost of living rising, it’s often the fun things that get put on hold – like road trips and family vacations.

Amongst the rising prices, fuel and gas prices are some of the most severe, with many shoppers finding smart ways to bring their costs down. Let’s take a look at some of the best ways to bring your road trip costs down this season.

1. Choose a closer destination

Before you roll your eyes at visiting somewhere ‘local’ think about where you haven’t been and see whether you could make a trip out of it. With so many potential kilometres between you and your dream holiday, sometimes re-adjusting your goals can yield surprisingly delightful results. Remember that Western Australia is a big place. You can easily find a wealth of natural wonder and local delicacies within …