Marketing for a legal firm is very different compared to other businesses such as e-commerce websites. When marketing for your solicitors, there are a few things you need to consider. In this article, we will look at the marketing strategies for a law firm and how a company can progress.
One of the main priorities is establishing your sector with others. You need to make it clear so it saves the exchange. Ensure that your clients and potential clients are aware of the sector you work in. Another way to establish your superiority is to rank above a competitor lawyer and be rewarded for your work.
Optimising your website for relevant keywords that you can rank for and, your competition is also ranking for. These keywords are what attract traffic to your website, leading to enquiries.
One thing that you must ensure is that you have different pages for different sections on your website. The reason for this is that you can rank for multiple keywords then. For example, if you are a wealth recovery solicitor, you probably cover several things. For example, one page may cover NFT scams and another category may cover broker scams.
A good web developer ensures that your website is fast when a user is on the website with their desktop. Moreover, a great developer will ensure your website is fast on mobile.
Website speed is more important than ever as many people use their phones to access a company’s website. Additionally, a user will leave your website if it is taking too long to load. Think about it, how many times have you been on a website where if it isn’t loaded within 5 seconds you have left the website and visited another?
The importance of a fast website on mobile is more important than ever, that is why you ensure your website is optimised for both mobile and desktop devices to maximise your conversions.
A common problem with many law firms is that they are to a specific niche. Sometimes, this niche might not be well known and therefore, they don’t attract users to their website. That is why social media is a great way to make people aware of your niche and your law firm.
Organic social media is free. Using platforms such as Facebook, Instagram and LinkedIn can be highly beneficial for your law firm. Furthermore, if you are posting on your social media, you can boost posts. Boosting posts allows you to reach audiences that don’t follow you but share interests which you specifically target.
Paid social is essentially paid advertising on social media and you use Ads Manager for this. This will be expensive but, if you do it right, you can attract more people to your website as you increase your brand awareness.
There are many ways to market your law firm. Firstly, you must ensure that you establish your niche. You don’t want people questioning what you do or asking for a specific lawyer that is not in your sector. Furthermore, you must ensure your website is optimised for keywords related to your sector and is fast for both website and mobile users.