Product labels play an essential role in the customer’s decision-making process. It is essential that designers understand the elements necessary for creating a label that will have maximum impact.
Getting well-designed labels can help your product stand out from the competition and draw attention to its unique features and benefits. To create a successful product label, there are several factors to consider, such as typeface, branding, color scheme and layout. In this article, we will discuss each of these elements in detail and provide examples of successful product labels that have been designed with maximum impact in mind.
1. Simplicity – Keep the label simple and quick to read
Creating a simple and quick-to-read label is essential in providing customers with the information they need to make an informed purchase decision. Customers rely on product labels to provide them with all the necessary details, and if it’s too difficult to decipher, they may just move on to another product. To make the best and quickest impact, keep your labels simple. Use plenty of white space and let crucial information shine.
2. Concise Information – Include only the most important information on the label
When creating your product label, remember to keep it concise and include only the most relevant information. Customers don’t want to be bombarded with too much at once; they just want to know what makes your product different from the competition. So make sure to keep your label clear, concise and focused on what makes your product stand out from other similar products in the market.
3. Legibility – Use a clear and legible font
A key element of creating a successful product label is making sure that it can be easily read by customers. Choosing a clear and legible typeface is essential in helping customers easily digest the information on your label. Many designers prefer sans-serif fonts, such as Arial or Helvetica, but if you want to go with a more decorative font, make sure it remains legible at all sizes.
4. Correct spelling and grammar – Make sure your labels are error-free
A label with incorrect spelling and grammar will immediately be seen as unprofessional, so make sure your labels are free of errors. Double-check all words and sentences to ensure they are correct and accurate. Customers rely on product labels to provide information that is factual, so making sure it’s free of typos and mistakes is essential.
5. Appropriate sizing – The label should be sized appropriately for the product
Your product labels should also be sized appropriately for the product you are labeling. Too small or too large of a label can easily be overlooked by or even turn off customers, so make sure to get the sizing right. Generally, larger labels are best for products that require more information, and smaller labels tend to work better on products with very little text.
6. Eye-catching design – Use an eye-catching design that will stand out on store shelves
Your product label should also have an eye-catching design that stands out from the competition. Consider adding textures, patterns, and illustrations to make your label stand out. Additionally, using color can help create a vibrant look and feel, which can draw customers’ attention to your product on store shelves.
By considering each of these elements when designing your product labels, you can ensure that your products will be seen as professional, attractive and informative. With the right design and information, you can ensure your products stand out from the competition and attract more customers. If you are creating your own design, you might also be wondering if you should DIY your labels. Here is a great article that can help you decide.