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Branding mistakes to avoid in 2023

3 min read

With more startup businesses than ever, it is now harder than ever to stay unique and differentiate from your competitors. Branding is one such method that enables you to do this. Many often overlook branding and pay no real attention to it, but this hinders growth before you even start. The thing about branding is that you need to tailor your business around your brand, and not your brand over your business as this isn’t going to work. You first need to understand your audiences, know what they want and then you can create a brand that your audience resonates with. Get branding done right the first time as if you don’t you may need to rebrand which can result in clients losing trust and moving away from you. In this article, we will go through some of the biggest branding mistakes to avoid so you don’t have to rebrand down the line.

Not defining your brand strategy first

One of the most important parts of the branding process is to delve deeper into your category of your industry. Understanding the landscape and defining your competition and strategic positions are pinnacle to your success. How are you meant to differentiate from your competitors if you don’t know who they are, what they do poorly and what you do differently? You can’t ensure you have a solid understanding and that will be the foundations to your brand strategy. Once you are through this, you will not only see things more clearly, but you will understand that its about persuasion over the colour of your font.

Starting with a cheap logo

If there is one thing you don’t want to cheap out on, it is your logo. The saying goes buy cheap, buy twice and this is true when it comes to hiring a logo creation service, or even worse, a free logo maker online. Every start up worries about their budget, but quality costs and this is one area you do not want to be cheaping out on. Your logo needs to resonate with your customers and audiences, it needs to represent you as a business and it also needs to have your brand colours to bring your whole brand to life. Hiring a design agency Sheffield based will offer some of the best talent in the UK when it comes to creating a solid brand.

Having a poorly made website

Your website doesn’t just represent your product or service, but it is your main way of portraying your brand to your audience so it is essential to get this right. There are many features to a website, but there are some key elements that will ensure that you have a website that will leave your audience satisfied. The first element is that it needs to be mobile friendly. The majority of your users will be searching for you via their mobile, so ensure it is optimised for this. Next, it needs to be user friendly. This means everything needs to be easily accessible and found in the least number of clicks possible.  Finally, it needs to encompass your brand and let everyone know who you are and what you are about. Hiring a web design agency will ensure that you have a website that is user friendly and show everyone what you are all about.

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