Starting a business is not easy. There are various steps that must be taken first to reach the point where the business can be established. After being established, there are still many things to do so that the business can continue to grow. In this effort, of course there are ways that can be done to develop a business and achieve targets.

At the beginning of forming a business, you must determine the right business strategy . A mature strategy that has been formed will make it easier for you to determine the direction of your business and run the business you dream of. On the other hand, the intense competition in the business world also requires you to be ready to fight and face risks that may arise at any time.

In this article, the Journal summarizes several ways that you can apply so that the businesses that have been initiated can develop in the future.

Increase Promotion

After your business stands, what can be done next is promotion. This is an important way to develop a business because consumers need to be familiar with the products and services you offer. Create unique promotional materials and increase the frequency so that more people are familiar with the products or services you offer. Take advantage of various promotional channels, from distributing brochures, placing online advertisements ,take advantage of social media and much more. For those of you who are still in the beginner stage, take advantage of social media and its various advancements as effectively as possible. Because, using social media is much cheaper and social media can reach more potential consumers. Also offer various promos, discounts and attractive vouchers. With intense promotions, consumers will be more familiar with your brand and make it a choice.

Know Your Competitors

There will be many lessons to be learned as you begin to identify competitors. Promotions that are continuously carried out will not be effective if you do not pay attention to competitors. See what are the selling points and advantages possessed by competitors. You don’t have to follow exactly what they are doing to put the income on an equal footing. Identifying competitors is done with the aim that your business can issue something different. Doing something unique to promotions and the products or services offered may bring better results than competitors.

Expand the network

Expanding the network can be done by expanding marketing. You can open new marketing channels or set up new branches. If you have an offline store , you can try new avenues by marketing online, and vice versa. If promotion on one platform is n’t profitable enough, try another more effective platform . This expansion of course must be accompanied by an increase in material supply and production.

Another example of network expansion is improving business relationships. Build your network through getting acquainted with many parties. Work together and maintain good relationships because one day you may need their help.

Increase Resources

The increase in resources is carried out as a whole, both product resources and human resources. Increasing product resources is carried out by paying attention to the use of materials and processes that are applied to create an item. The better the resources used, the more quality the product will be. In terms of human resources, the first step that can be taken is selecting a reliable team and employees. See how your team and employees work together or when dealing with customers. Serve consumers with a friendly attitude. Quality products coupled with good service will certainly attract consumers to try and later come back.