If you’re ready to invest in your business moving into the new year, then you’re in the right place! We’re here with some key things you should be investing in for your business for its long term growth particularly, however you will likely also see short term benefits from some of these recommendations. No matter what your budget is, you will be able to find something suited to you with our suggestions, from working with an agency for SEO Manchester based to considering automation and valuing your customers feedback!
First up, if you’re not already investing in SEO for your business, now is the time to start. SEO is almost always the most cost effective option when it comes to marketing, as you’re investing your money in users who are searching for exactly what you offer (when the keywords are selected properly), rather than sending out adverts and hoping that you are showing it to someone who would be interested in what you have to offer. Also, compared to other channels like paid social or PPC, you don’t need to pay to appear on Google’s results pages with organic rankings, so it’s a much more cost effective alternative. Just make sure that you go to a well recommended digital marketing agency in Manchester for the best results, as you want to find an agency who takes the time to understand your business and the objectives.
Another thing you should be investing in for your business is automation. Now, we’ll start this discussion by saying that automation should not be applied as a blanket to replace everything, particularly customer service, as this could significantly impact your business and deter customers who want that element of human experience. However, there are some ways that automation can be used to help you save time and you can invest more into customer service. This is highly dependent on the nature of your business, however you could work with an automation expert within your industry to help you find the right solutions without impacting the success of your business. Get this automation right and it could save you a significant amount of time and money in the future.
Something you should definitely be investing in for your business is collecting feedback from your customers. Customers and their habits are constantly evolving, particularly over the last few years, so it’s essential that you are taking the time to gather feedback from customers to see what you’re doing well, what could be improved and what you need to do moving forward to stay relevant within your industry. Whilst you can do as many internal meetings as you want, there is nothing quite like getting the perspective of your customers. We’d definitely recommend offering some kind of incentive for this which is where the investment comes in, for example 10% off their next order, a chance to win something or maybe a discounted service.