Marketing is taking the entrepreneurial lead by discovering market segments, untapped needs and new uses for current merchandise, and by creating new processes for sales, distribution and customer support. Publicize your publicity.Whenever you do get publicity, get permission from the writer to reprint the article containing the publicity.

Agentrics serves more 50 retailers around the globe and greater than 300 prospects, and its members have mixed sales of about $1 trillion. Hutt and Speh notice that such virtual marketplaces allow corporations and their suppliers to conduct business in real time as well as simplify buy processes and reduce costs. The Internet has become an integral component of the shopper relationship administration strategy for business marketers. Dwyer and Tanner observe that business marketers not only use the Internet to improve customer support but in addition to realize opportunities with distributors. To keep aggressive, many firms have downsized and reinvented themselves. Adaptability, …