The same is true of networked industries in which interoperability requires compatibility between customers. Examples include Internet Explorer’s and Amazon’s early dominance of their respective industries. This involves a shift from “a spirit of advocacy to a spirit of enquiry”. Shared imaginative and prescient – The vision of where we want to be sooner or later is mentioned and communicated to all.
Tools such as the balanced scorecard and strategy maps help crystallize the strategy, by relating key measures of success and efficiency to the strategy. These instruments measure monetary, advertising, production, organizational growth, and innovation measures to attain a ‘balanced’ perspective. Advances in information know-how and information availability enable the gathering of more information about efficiency, allowing managers to take a much more analytical view of their business than before.
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