According to reports on the identical time, Chinese shopper spending in other international locations similar to Japan has slowed even though the yen has dropped. There is clearly a development within the next 5 years that the home fashion market will present an increase. Companies similar to MUD Jeans, which is based within the Netherlands employ a leasing scheme for jeans. This Dutch company “represents a new consuming philosophy that’s about utilizing instead of proudly owning,” according to MUD’s web site. Consumers pay €7.50 a month for a pair of denims; after a yr, they can return the denims to Mud, trade them for a new pair and begin one other year-lengthy lease, or keep them. A person can not have a fashion by oneself, however for one thing to be outlined as fashion, there needs to be dissemination and followers.

For an unique group of “Super Winners,” the sun …