In shopper markets there are reasonable limits to the quantity that a single person can buy and use of any product. Certainly there are heavy users of all client products but the distinction between the sunshine user and the heavy consumer is a matter of small diploma compared with the size of variations in business-to-business markets.

Added emphasis is given to the important space of worldwide markets with their own special challenges and alternatives. Not-for-revenue organizations also need to market their merchandise/services, and the marketing discipline addresses the special needs of such organizations. The Cambridge Strategy Group , L.L.C. is devoted to offering marketing and management consulting providers to small and emerging companies looking for opportunities to increase their potential for achievement.

Businesses’ repeat purchases may even require ongoing expertise and providers when it comes to delivery, implementation/installation advice, and so on which are much less likely to be demanded …