But the issue was that MasterCard themselves were already engaged on a partnership with PayPal. Today, PayPal commends an incredible 54% share of the payment processing market. Almost all of that progress has come from their direct relationships with merchants massive and small. Ok I hear you – that is such an obvious inclusion for the ‘finest business strategies’.

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• Greg is co-founder of money lending firm Nimble, an organization dedicated to lending to working individuals with out getting them right into a cycle of debt.

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