They noticed the long term have to compete with the Chinese and other Asian corporations. Sadly, we expect that we can survive by emptying out our factories and letting Asia make our products for us. Last September, I visited a Panasonic plant in Kobe, Japan and saw banks of computerized insertion machines producing circuit boards with virtually no labor. Japanese management realizes that only through innovation and creativity can they continue to compete. Your business strategy is in place – operations are clear, workers are motivated and KPIs have been set. Now it’s time to put a advertising strategy in place to assist obtain your business objectives. To some companies, these questions will have obvious solutions, particularly people who have already experienced disruption or competitors from new digital gamers.

The intention is to establish how digital adjustments what you do, after which refine your understanding from broad trade developments to …