The authors nonetheless note further that, over 50% of the firms examined use strategies that are akin to cost leadership. This, based on Barney , permits them to offer services with options that are acceptable to many buyer preferences. It thus due to this fact appears that many of the strategies used by the SMEs are of the generic competitive type, as espounded by Porter . This research is therefore significant within the sense that it addresses the consequences of the generic competitive strategies on the performance of Ghanaian SMEs within the manufacturing sector. In this course, you will explore a wide range of real-world examples and powerful frameworks to supercharge your strategy and profitability. You will analyze how your group currently creates worth and strategize how finest to create new worth for your focused clients, beyond what rivals offer.
In the phrases of Porter , strategy is the process …