Differentiation reduces the perception of “sameness.” Sameness tends to make the business’ services a commodity which requires it to compete on cost alone. This makes it tougher to achieve a superior return on funding. Highly profitable organizations concentrate on the customers or emerging clients that shall be critical to future growth and opportunities. Vietnam harbors nice potential as one of many key creating markets in Asia. To harness that potential, we should improve our product ranges to suit the native local weather and focus on human resource training to facilitate the regular opening of new shops.

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