Digital marketing can seem complex for the usual business person who has never worked in marketing. The reason why is that there are many different marketing methods to use, depending on what is the best for your business. There is content marketing, SEO, PPC, Paid Social, Organic Social, email marketing and many more.
They all have their benefits but in this article, we will look closely at both SEO and PPC. As well as which one would be better for your business in 2022.
SEO vs PPC
There are two differences between the two. The first one is that you need to pay for PPC which is essentially advertising. The second point to make is that you have to pay for the traffic from PPC, unlike SEO.
What Is SEO Good For?
There are many pros and cons of SEO and the one that many people complain about is how long it takes to benefit a company. PPC is almost imminent and if you are looking for fast results. This should be the method to consider for your company. Nonetheless, there are many positives to SEO.
Awareness
Ranking for several keywords that are relevant to your brand is something that will help you gain more traffic, especially if you are on the first page. The importance of ranking for these keywords is to ensure you are reaching out to the right people. You want to make sure that you are gaining qualified traffic as they will likely enquire or buy a product from you.
Return On Investment
Organic traffic can be a better ROI compared to paid advertising, especially when compared to PPC. As mentioned before, SEO benefits you over the long term a lot more than PPC and is much more affordable.
Improved Click-Through Rate
With SEO, you will get more people clicking on your organic results compared to your PPC clicks, especially if they are nearly ranking first. Not to mention that it won’t cost you anything for people to visit your website.
What Is PPC Good For?
Paid Per Click is a great short-term marketing solution that will increase revenue. Moreover, the more you put into PPC, the more revenue it will generate. However, there are many other positives about PPC.
High Up On The Search Engine Results Page
When you are the top bidder for a keyword, you will be the first result a user will see. This is why they will get a lot of clicks because they are the first thing a user sees. On the page, you will see four paid ads advertising products or services. For example, if you are ranking first with PPC for dressy leggings, you will gain more traffic.
Visual Product Advertisements
Another positive of PPC is that users can see what your product looks like. If they search for party bodysuits, they can see what your version of a party bodysuit looks like, increasing the chances of clicking on it.
Budget
Budget is something that you can easily manage with PPC. You can decide how much you spend per day and, it is likely the more you spend with PPC, the more revenue will return.